Dusted
Custom Shopify Storefront
Dusted launched as a new seasoning brand with bold personality, rich flavour stories and real character behind every product. A templated Shopify store would have flattened all of that into another forgettable food site.
The challenge
The founders needed a storefront that tasted like the brand itself, fully custom and built from scratch, without losing the speed and manageability a growing shop needs.
The solution
We designed and developed a custom Shopify theme from the ground up, treating the storefront like packaging rather than a website. Typography, motion, colour and product imagery were tuned to carry the brand’s flavour-forward personality across every page. The result feels editorial and sensory rather than transactional, while staying fast, merchandisable and easy for the team to manage in Shopify.
The results
Dusted launched with a storefront that looks and feels unmistakably like the brand, not a theme wearing its logo. Customers land on a site that matches the product on the shelf, and the team has a foundation that scales as the catalogue grows without losing the personality that makes it work.
