About ReBash

We play. We sleep. We ship.
We're people, not AI.

A UAE studio of real people who lose at foosball and ship products people choose. AI for speed, the craft stays human.

The ReBash team collaborating in the studio
Why we exist

Great products were getting harder to tell apart.

AI made it possible to ship a product in a weekend. Overnight, the market filled with apps that look the same, feel the same and are forgotten the moment the tab closes. Tools got faster, but taste did not come bundled in.

We started ReBash to put senior design judgment back at the center of product building. We use AI where it earns its keep, then bring the craft, context and decision-making that turn a generic draft into something people actually choose.

ReBash designers at work in the studio
By the numbers

A track record, not a pitch

The work speaks first. Here is what we have shipped and who we have shipped it with.

40+
Agencies & teams partnered
150+
Products shipped end to end
10+
Years designing products
What we believe

The principles behind the work

Four things we will not compromise on, no matter the brief or the deadline.

Outcomes over output

We design for the number that moves your business, not just for screens that look nice.

Senior hands only

No juniors and no B-team. The people you meet on the call are the people who design it.

Speed with judgment

AI for velocity, human taste for the decisions that decide if your product wins or not.

Radical clarity

Daily updates, honest timelines and a shared board, so you always know what is happening.

The founders

You work with the owners, not account managers

Both founders are designers and business owners. You get product craft and commercial judgment in the same conversation.

Muhammad Yousaf
Muhammad YousafFounder & Product Designer10+ years in product design · 50+ products shipped

Yousaf has spent a decade designing products across SaaS, fintech and mobile. He leads product thinking at ReBash, from the first UX flow to the final pixel, sweating the details most teams skip.

If users have to stop and think about how it works, we have not finished designing it.

Waqas Akhtar
Waqas AkhtarCo-Founder & VP Design8+ years leading design · 40+ products shipped

Waqas leads design systems and delivery at ReBash. He keeps every project consistent, scalable and dev-ready, so the work holds up long after handoff and scales cleanly as your team grows.

Good design is not what you add. It is everything you had the discipline to leave out.

Where we work

Based in the UAE, building for the world.

Our home is the United Arab Emirates, but our work is not bound by a timezone. We partner with founders and teams across the GCC, Europe and the US, async-first. Wherever you are, you get senior designers, a flat monthly fee and a partner who treats your product like their own.

United Arab Emirates skyline
Client reviews

What our partners say

Founders, product leads and agency owners on what changed after they brought ReBash in.

5.0
★★★★★
Based on 40+ verified reviews
★★★★★
Verified
They took our vision and made it better than we imagined. Communication was clear, feedback was welcomed, and we're thrilled with the end result.
Sarah JenkinsCPO, FinTech Solutions
★★★★★
Verified
Very responsive, quality work, and quick turnarounds. I genuinely enjoyed working with the team and would highly recommend them.
Chris AbbottDirector, SaaSOps
★★★★★
Verified
Kind, knowledgeable, and experienced. They helped us define the brand, set guidelines, and stand up a full design system for our SaaS product.
Marcus ChenVP Product
★★★★★
Verified
Precise, clean designs presented professionally, with daily updates on progress. We'll definitely be working with them again.
Dee SmithDirector, Digital Agency
Product Design Studio · United Arab Emirates

Book a call

You will talk to the founders, not a sales rep. Both are designers and business owners, so you get product craft and business sense in one conversation.

Muhammad Yousaf
Muhammad YousafFounder & Product Designer10+ years in product design · 50+ products shipped
Waqas Akhtar
Waqas AkhtarCo-Founder & VP Design8+ years leading design · 40+ products shipped